What is the average CTR CPC CPM of Facebook ads?

Finches Tech
2 min readMay 18, 2024

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Chart Showing Facebook Ads Performance Metrics: CTR, CPC, and CPM

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Facebook ads are a powerful tool for reaching targeted audiences. But how is its performance? Let’s know about click-through rate (CTR), cost per click (CPC), and cost per thousand impressions (CPM) on Facebook.

What is CTR?

The full form of CTR is click-through rate, crucial for any website designing company. It shows the percentage of impressions that result in clicks on an ad. A high CTR signifies an effective ad.

Average CTR of Facebook Ads

CTR on Facebook varies by industry and ad type. Typically, a good CTR is between 0.5% to 1.6%. This assumes that you get one click out of every 100 to 200 views.

What is CPC?

CPC means cost per click. This is the amount you pay every time someone clicks on your ad. This is a common pricing model in digital advertising.

Average CPC for Facebook ads

CPC on Facebook varies depending on industry and competition. According to the latest data, the average CPC is around $0.97. This cost may be higher in competitive areas.

What is CPM?

CPM means cost per thousand impressions. This represents the cost of delivering your ad to a thousand viewers.

Average CPM for Facebook ads

The average cost of CPM on Facebook varies greatly. It usually ranges between $5.12 to $7.19. The target audience, timing, and quality of the ad can affect it.

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Finches Tech
Finches Tech

Written by Finches Tech

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