What is SERP? What is an organic result?
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What is SERP?
SERP means search engine result page. When you search something online, the page that appears is called SERP. This shows you results that match your search terms. These may contain web pages, photos or videos. Search engines like Google, Bing, Yahoo use it. They help you find what you need on the Internet.
Types of results in SERP:
There are mainly two types of results in SERP: organic and paid. Organic results are those that appear because of their relevance to the search terms. Paid results are advertisements. Companies pay to show them at the top or bottom of the SERP.
What are organic results:
Organic results naturally appear on the SERP without any payment. Search engines utilize algorithms, considering relevance and quality among other factors, to determine their ranking. Crucial for website success, organic results attract visitors without the need for ad expenditure. For a website designing company, achieving a high position in organic search results is a pivotal SEO objective, ensuring visibility and traffic without additional advertising costs.