What is SERP? How is it effective in digital marketing?
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What is SERP?
The full name of SERP is ‘Search Engine Results Page.’ It appears when you search in a search engine, showing everything from your search, potentially including results from a website designing company, alongside web pages, photos, or videos.
Role of SERP in Digital Marketing:
1. Visibility: SERP helps brands get in front of their potential customers. If your site is on the first page, people will visit it more.
2. Increased Traffic: Appearing higher in search results brings more people to the website. This can increase sales opportunities.
3. Credibility: Being on the first page of Google makes people trust you more. Often, the top results are considered trustworthy.
4. Targeted Ads: Ads also appear on SERP. These ads are highly visible and can be tailored to specific searches.
5. Competitive Advantage: If competitors are on the SERP and you are not, they will be ahead. By being on SERP you can also come on par.
6. Cost Efficiency: SEO is low in cost and high in impact. It reaches people who are looking for your product or service.
7. Measurable Results: Google Analytics lets you measure your SERP success. You can see how many people came to your site from search.
8. User Engagement: Good SERP position can lead to more interactions on the site. This includes clicks, shares and comments.
9. Long Term Strategy: Achieving high rankings brings long term benefits. Maintaining the situation will keep people coming.
10. Local Reach: For local businesses, features like Google Maps bring locals to the store.
