What is SERP digital marketing?
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In digital marketing, “SERP” means search engine results page. This is the place where websites appear after a search. Think of it like the list you get when you search something on Google. This list is essential for any website to be visible online. Each result shows websites matching your search terms.
For a website designing company, ranking high in search results is crucial. The higher your site, the more visits you’ll get. Most click only the top results, making the first page vital, as few venture to the second.
SERP marketing involves techniques to increase the ranking of a website. These techniques are called SEO. SEO involves making your website attractive to search engines. In this, such keywords are used which people often search.
Creating good content is also important. This content should be informative and interesting. This makes people stay on your website longer. The website should be fast and easy to use. A slow or difficult website can reduce rankings.
Search engines also show advertisements at the top of search results. This is another way to appear on the first page. These ads are part of SEM. Companies pay to show their ads for specific keywords.
