What is PPC and importance?
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Introduction to PPC
PPC stands for pay-per-click. It is a type of online advertising. Advertisers pay a fee every time their ad is clicked. This model is popular because it drives traffic to websites.
How PPC works
PPC ads appear on search engines and social media platforms. A website designing company bids on keywords related to their services. When someone searches those keywords, ads appear. If the user clicks on the ad, the business pays a small fee. This fee is usually based on the competitiveness of the keyword.
Types of PPC Ads
There are many types of PPC ads. Search ads appear on search engine results pages. Display ads appear as banners or sidebars on websites. Social media ads appear on platforms like Facebook, Instagram, and LinkedIn. Video ads appear on platforms like YouTube.
Benefits of PPC
PPC offers many benefits. It provides instant results. Unlike SEO, which takes time, PPC can bring traffic instantly. It is highly targeted. Advertisers can target specific audiences based on location, interests and behavior. PPC is cost effective. You only pay when someone clicks on your ad. It is measurable. Advertisers can track the performance of their ads and adjust their strategies accordingly.
PPC and Brand Awareness
PPC can increase brand awareness. Even if users don’t click on the ad, they still see it. This performance helps in building brand identity.
PPC & Sales
PPC can boost sales. By targeting users who are actively searching for products or services, this increases the chances of conversion. This means more sales and revenue for businesses.
