How does SSL affect SEO?
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Impact of SSL on SEO:-
The full name of SSL is Secure Socket Layer. This is important for the security of your website. SSL secures the data communicated on your site. This makes it difficult for hackers to steal information.
Since 2014, Google considers SSL as a ranking element, particularly valuable for a Website Designing Company. Websites with SSL, like those designed by such companies, often rank higher because they are deemed safer. SSL enhances user trust — seeing a padlock icon makes users feel secure, encouraging them to stay longer.
Longer retention times improve SEO rankings. When people stay longer, search engines notice. This shows that the content is valuable and reliable.
SSL can increase conversion rates. A secure site encourages people to complete a purchase. More conversions can lead to better search rankings SSL is now a standard practice on the web. New websites often start with SSL. Without SSL, browsers may consider your site insecure.
This warning may scare people. Less visitors means less traffic. Low traffic can have a negative impact on your SEO.
Additionally, SSL increases site speed. It uses HTTP/2, which is faster than older versions. Faster sites lead to better user experiences.
SEO benefits from a better user experience. Search engines love fast loading sites. Therefore, SSL indirectly helps your site’s ranking.
SSL is easy to install. Many hosting services offer SSL certificates. Some even give them for free.